ABOUT BOOK

Attending the World Economic Forum this past week, I was struck by two trends. The first was that brain research has emerged as a hot topic. Not only was brain science or brain health a new ~theme at the meeting, research on the brain emerged in discussions about next generation ~computing, global cooperation, and even models of economic development as well as being ~linked to mental health or mindfulness. In a meeting frequented largely by economists ~and business leaders, I was surprised by the number of non-scientists who have become ~enchanted by brain science. Clearly this is the era of the brain, with mental health now part of a ~much broader discussion.